QRTLY BEAUTY

**This Is What Visibility Really Looks Like**

A founder’s journey from strategy to storytelling, and why THE QRTLY is here to make space for the ones who don’t fit the mold.

The Exit of an Era (Sort Of)

For the past two years, the Adidas Samba has been that girl—cool without trying, vintage with range, and styled on everyone from your favorite barista to Bella Hadid. But this summer? We’re feeling the shift.

Fashion cycles move fast, and what once felt effortless now feels… overdone. TikTok’s once-favorite sneaker is slowly bowing out, leaving behind a trail of re-sold pairs and “how to style Sambas” videos that have hit algorithm fatigue.

Don't get it twisted—Sambas aren’t dead. But the magic is fading. What’s next? Here’s how to stay ahead of the curve before Labor Day.

Nike Field General '82

For the Disruptor in the Room

This isn’t a shoe—it’s a signal. A bit bold, a bit nostalgic, and absolutely next-gen boardroom chic.

Style it with: Wide-leg trousers, oversized button-up, and layered gold chains.

Shop: Nike.com | GOAT

Asics Gel-NYC

Athletic Minimalism, Reimagined

If your job has you running the show and running across town, this is the shoe. Street-style approved, all-day-wear guaranteed.

Style it with: An ivory pantsuit, crop tank, and a fresh face beat.

Shop: SSENSE | Asics.com

Adidas SL 72

If You’re Still Loyal to the Brand

We love a pivot, not a breakup. The SL 72 still hits—but without the crowd.

Style it with: Linen culottes, sleeveless turtleneck, and an oversized tote. Quiet confidence.

Shop: Adidas.com

Onitsuka Tiger Mexico 66

Why we love it: Still retro, but not overexposed. The stripe detailing is iconic without screaming.

Pair with: Barrel-leg cargos, a crisp white tank, and a claw clip for a throwback edge.

Where to get it: onitsukatiger.com or Urban Outfitters

Reebok Club C 85 Vintage

Why we love it: Clean lines, tennis court minimalism, and ‘90s dad energy in the best way.

Pair with: A mini dress and tube socks for city-girl ease.

Shop now: reebok.com