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This Is What Visibility Really Looks Like
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This is What Visibility Really Looks Like
What does it take to reshape narratives in both tech and PR? For Rashia Stewart, it’s not just her savvy for spotlighting others—it’s her commitment to building community, rewriting the rules, and making space for underrepresented voices.
Stewart, founder of THE QRTLY, a modern PR agency and editorial platform, blends Silicon Valley precision with high-fashion storytelling. With a background that stretches from corporate operations at Salesforce to press placements in VOGUE and Essence, she’s learned how to command visibility—while staying deeply rooted in purpose.
"My job isn’t just to get someone press," she says. "It’s to tell the story people didn’t know they needed."The Power of Pivoting
Before launching THE QRTLY in 2025, Stewart spent years managing complex programs and executive communications at Salesforce.
"There was a moment where I realized—yes, I’m good at logistics and leadership ops, but my deeper skill is turning data into story," she shares. "I knew I had to create something that celebrated that."
She used her tech expertise to build infrastructure for learning systems serving 3,000+ engineers, and now applies that same strategic rigor to helping brands navigate media, messaging, and market shifts. THE QRTLY, she says, "is for the woman who doesn’t fit neatly into one box—and never wanted to."PR, But Make It Personal
BThrough her role as Director of Strategic Partnerships at Umber by J Lenay, Stewart has helmed campaigns around hormonal health and Black beauty.
"Seeing Jasmine [Nelson] share her story about PCOS on Essence was a full-circle moment. That wasn’t just a pitch—it was representation, on a national scale."
For Stewart, this work goes beyond client lists and coverage. It’s about care. "Publicity without purpose is just noise. I want to be part of a new wave of storytellers who move culture."The Minimalist Muse
Stewart’s personal style echoes her narrative philosophy: intentional, refined, and deeply self-aware.
"I’ve always been drawn to clean lines—whether in branding or my wardrobe. It allows the substance to shine."
When asked about her beauty go-to’s, she smiles. "Micellar water. A soft brow. And a red lip when I want to feel untouchable."Self-Care in the Spotlight
A mother of two, Stewart’s version of self-care isn’t found in quiet baths—it’s rooted in connection.
"I love the idea of selfless self-care. If I’m burnt out, I’ll call my mom, hang with my kids, or check in with my friends. That’s my recharge."
She’s also committed to what she calls "active softness": monthly facials, slow mornings, and showing up as herself—even when the world expects polish. "My softness is my strength."A Platform With Purpose
With THE QRTLY, Stewart is building more than a brand. She’s constructing a legacy of visibility for people often erased from traditional narratives.
"We don’t just do press releases. We build resonance," she says. "And if we do it right, the industry won’t look the same in five years."
She describes THE QRTLY as both agency and amplifier—a space where the corporate disruptor, the cultural curator, and the founder-mom can all find a home.
"We exist for the boundary-pushers," she affirms. "This is their stage."What’s Next
Stewart’s eyes light up when asked about the next chapter.
"I want to change how PR functions. Less vanity, more voice. I want every Black and Brown founder to know their story is worthy of being front-page."
When asked to finish the sentence—I’m more than a muse, I’m…—she doesn’t hesitate.
"...the strategist behind the spotlight. And now, I’m stepping into it myself."